Since studio leaks prompted the release of Applause audio before date,Gaga decided to make the video ahead of time now that the audio was leaked. She has released deets about the Applause video and here is her Personal press release about the video:
Join us 8am Mon @ 44th+Broadway to watch THE OFFICIAL APPLAUSE MUSIC VIDEO on screens in TimesSquare
#APPLAUSEVID819 ‘APPL AUSE’ starring LADY GAGA. A film in black+white, color, and handpainted film. Directed by Dutch Photographers Inez van Lamsweerde and Vinoodh Matadin. A Music Video where B+W and Color battle in a bid for your Applause! Its inspired by the entertainers passion for shapeshifting. Would you do ‘anything’ for the Applause? Iconography in motion, as magic. -GAGA
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